Who We Are

Welcome to DFYC, where fashion meets purpose. Founded by Macey Morgan, our online boutique is more than just a place to find your next favorite outfit—it's a dream come true, a passion project, and a beacon of hope.

For years, Macey has harbored a deep love for fashion and a heartfelt desire to make a difference in the lives of women who need it most. DFYC, which stands for Daughter Fix Your Crown, is rooted in this vision. Our mission is to empower women not only through stylish, bold clothing but also by giving back to those who are navigating difficult circumstances.

We believe that fashion is more than just what you wear—it's an expression of who you are and who you're meant to be. Our curated collection is designed to add a spark of joy and individuality to your wardrobe while serving as a reminder of your unique value and strength in Jesus. Every piece we offer is crafted to make you feel confident, stylish, and distinctly you.

But our commitment goes beyond fashion. A portion of our profits is dedicated to supporting women in need, those facing life-altering challenges, and those who are seeking a fresh start. We want to help lift others up, just as we hope our clothing will help lift you up and remind you of your worth.

At DFYC, our goal is simple yet profound: to inspire women living in mundane routines to recognize their true identity and potential. We hope our bold designs bring not only fun to your closet but also a renewed sense of self and purpose.

Thank you for joining us on this journey. Together, let's celebrate our individuality and make a positive impact on the world.

With love, Macey Morgan and the DFYC Team